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The guestrooms and suites are furnished in a number of styles, inspired by four unique themes that bring the hotel’s Victorian heritage to life, a combination of elegant British décor and contemporary character.
Exploring is effortless when you stay at our hotel. With Gloucester Road Underground Station at our doorstep, those travelling for work will appreciate the ease of access to the capital’s business district, Knightsbridge, Oxford Street and the West End. Come stay, and enjoy the best that London has to offer.
Book here for our Best Price Guarantee promise. Earn and spend loyalty points on all qualifying stays. The level of points, benefits and privileges are subject to availability and may vary at certain participating hotels.
Why not treat yourself to a taste of the high life with an Afternoon Tea fit for a prince or princess and celebrate the Royal Wedding and overnight accommodation in one of our elegant and classically British hotels.
Book seven nights or more and receive one night for free! Not just that, but you could even receive a room upgrade. During your stay you receive high-speed multi-device Wi-Fi, daily bottled water and in-room dried fruits. We also offer on-property restaurants that have Halal and Arabic dining options.
With hotels located near to The RHS Chelsea Flower Show, make the most of London in bloom and enjoy a floral themed cocktail, afternoon tea and your very own room in bloom.
Enjoy a staycation in the capital with the launch of our British History and Me package in celebration of the Natural History Museum’s Art of Natural History exhibition.
Enjoy Europe with our Best Rate. Book direct and enjoy a promotional rate all year round, perfect for those with fixed travel plans.
The perfect start to your day - enjoy breakfast along with up to 25% off your room
Enjoy luxurious suite accommodation with champagne breakfast served into your room and a romantic 3-course set dinner.
Wake up to a complimentary full-English breakfast, Wi-Fi, access to The Bailey's Lounge and our 'Ask Alfred' Children's Concierge package for children.
Have the flexibility of changing your booking up to one day in advance and free of charge.