Millennium embarks on exciting partnership with Branding Shanghai

Jun 14,2016

We recently announced a strategic partnership between Millennium Hotels and Resorts and Branding Shanghai, the non-profit organisation dedicated to the better promotion of Shanghai as a modern cultural capital. Developed by Shanghai's municipal government, the campaign is both important and exciting, which is why we're thrilled to be involved.

As part of the campaign, Branding Shanghai is currently on a mission to develop the city's international links and, in 2016, to celebrate its relationship and cultural ties with London, which is where we come in.

The partnership between the two cities will be celebrated with a series of events, including the inspiring photography and videography exhibition, 'Home Town'. This is taking place this week at Alfred Dunhill Bourdon House between 13-18th June. This fascinating showcase features a variety of Chinese cultural arts, crafts and performances from artists that are both from China and abroad. It's a true celebration of Shanghai set right here in its sister city of London, and well worth a visit.

Millennium meets Shanghai

To kick things off, we held a luncheon for Branding Shanghai on Monday 13th June 2016 at Millennium Hotel London Mayfair. It was a truly successful event in which we warmly welcomed Branding Shanghai to London. It was preceded by a roundtable discussion on Twinned Cities and their Cultural Visions. Hosted by the British Council and Shanghai, there were expert attendees from the government, academic, and cultural industries of both cities.

Afterwards, our guests, who included the Shanghai delegation and its British partners, were greeted with a canapés and drinks reception at Millennium London Hotel Mayfair. After a quick photo opportunity, horse drawn carriages arrived outside the hotel and there was a powerful and, needless to say, truly British display before lunch.

Once settled back indoors, the delicious three course luncheon was served:

Starter:

Heritage tomato salad with baby Violetto artichokes, Kalamata olives and balsamic pearls

Main:

Fillet of seabream, with truffle potatoes, asparagus and a tomato and herb dressing

Dessert:

Poached white peach, vanilla bean ice cream and fresh raspberries

When all luncheon attendees had enjoyed their meals, speeches were made by the London and Shanghai Tourism Ambassadors. One of the highlights of the day was the speech made about the Shanghai Tower, which is to sign an agreement with London's Shard to become 'Sister Towers' and mutually promote each other. The campaign will also launch a lighting ceremony, to be carried out by the two landmark buildings on the same day.

Guests at the luncheon at Millennium Hotel London Mayfair included Branding Shanghai's ambassador and famous Chinese actor, Hu Ge, as well as British violinist and London's ambassador, Charlie Siem. Hu Ge was also awarded the privilege of being 'VisitBritain's Goodwill Ambassador for China'.

Also speaking at the luncheon was Paul James, Senior Vice-President Global Marketing and Branding for Millennium Hotels and Resorts, who commented:

We're delighted to have hosted the official Shanghai Meets London luncheon today and welcome so many senior officials and cultural leaders from both Shanghai and London to our hotel. We hope the guests were pleased with the surprise historic display we arranged and were excited to hear of our plans to work together to promote Shanghai's global brand image. We are very committed to this cause and look forward to a successful partnership.

All in all, it was a fantastic day and a great precursor for things to come. Watch this space for exciting new developments in our partnership with Branding Shanghai.

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