Rodeo Drive

View on Map Address: Rodeo Drive, Beverly Hills, CA 90212, USA Website:

Rodeo Drive has become a must-see on the itineraries of thousands of tourists who travel to Los Angeles each year, such is its reputation for designer labels and haute couture.

The name refers to a stretch of more than 100 top boutiques and stores across three blocks in Beverly Hills, which began to spring up in the 1970s when the area first attracted affluent residents for its luxury houses.

Visitors in the 21st century can max out their credit cards in retailers such as Agent Provocateur, Prada, Cartier and Chanel to ensure they go away with the souvenir of a lifetime.

Alternatively, more budget-conscious people simply enjoy wandering around Rodeo Drive and indulging in some window shopping. There is always the possibility of seeing a celebrity or two in the process, which acts as a big draw for many tourists.

Anyone heading to Rodeo Drive in June should definitely look out for the Rodeo Drive Concours d'Elegance, which is a fantastic display of luxury cars that has become a Father's Day tradition.