A vibrant hub of activity, Indonesia’s capital city Jakarta is home to trendy designers, large scale shopping malls and a wide range of local and international restaurants that have contributed to the creation of the Jakarta Fashion and Food Festival. A celebration of fashion and food, this annually held event attracts a large number of local and foreign visitors and is ideal for those wanting to experience more modern Jakarta festivals.

Inaugurated in 2004, the Jakarta Fashion and Food Festival takes place at Summarecon, Kelapa Gading and has a special theme each year that focuses on certain elements. Past themes include “Colours of Harmony”, “The New Exotics” and “Inculturation” which focused on harnessing traditional knowledge to create something new.

The “Fashion Extravaganza” part of the festival showcases some of Indonesia’s hottest models strutting the runway and modelling designs from both established and up and coming designers from the local fashion scene. Working together with such partners as the Indonesian Fashion Designers Association (IPMI) and the Association of Indonesian Fashion Designers and Entrepreneurs (APPMI), festival organisers have also used this event to honour and encourage those in the industry by giving out such awards as the “Fashion Icon Awards” and the “Gading Fashion Entrepreneurship Awards”.

The food segment of the festival deals with the various culinary delights Indonesia has to offer, the highlight being “Kampoeng Tempo Doeloe” where visitors can sample a wide range of traditional food amidst an old village setting. Enjoyed by connoisseurs and foodies alike, the Wine and Cheese Expo is another popular event which has been held at past editions of the Jakarta Fashion and Food Festival.