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A firm specialising in apparel has expanded outside North America for the first time by opening a store in Dubai's Oasis Centre Mall.

Aeropostale, which specialises in apparel product lines, is seeking to expand throughout the Middle East with the opening of more than 20 additional stores.

The brand is also planning to launch a new children's store to cater for increased demand for reduced price casual clothing.

Julian Geiger, chief executive of Aeropostale, said: "This new venture in Dubai will enable us to introduce the Aeropostale brand in new markets overseas and lay the groundwork for what we believe can be a greater expansion of the brand globally."

The firm currently has a presence in Puerto Rico, the United States and Canada, while people planning a stay in a Dubai hotel will have the opportunity to visit the Middle Eastern branch.

Companies from 30 different countries recently presented exhibits at Dubai's 8th Middle East Toy Fair.

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02/04/2009