News
|Selfridge's ice-cream boutique to open
The world-famous department store is to launch Icecreamists on its lower ground floor and will provide a range of ice-creams for visitors to choose from.
Other sweet indulgences include frozen yogurts and sorbettos, while people less inclined towards sugar can opt for savoury ice-cream.
"Come and visit the boutique for breakfast, lunch or dinner and you might be treated to a DJ or in-house band performance, or even be served by one of our catwalk cool or celebrity 'scooperheroes'," urges Selfridge's.
It adds: "The Icecreamists will be the ultimate ice cream boutique opening on Thursday, September 10th."
The department store is celebrating its centenary this year and is hosting a series of events and offers for London hotel guests and local residents.
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18/08/2009
