Partnership
|Maritim Hotels
In May 2001 Millennium & Copthorne Hotels plc and Maritim Hotels jointly entered into an agreement to form a global strategic marketing alliance. This alliance creates a large combined portfolio of hotels. Maritim is one of Germany’s largest and most prestigious hotel companies with properties located in all of Germany’s key cities and destinations and in eight other countries: China, Egypt, Latvia, Malta, Mauritius, Spain (including Mallorca and Tenerife), Tunisia and Turkey. This pooling of resources provides Maritim and M&C with immediate penetration into each partner’s geographic regions without extensive capital investments. It will enable both companies to exploit synergies, reduce costs, tap into each other’s geographical market dominance and ultimately lead to incremental revenues in the medium to long term. Customers from both Maritim and M&C will also enjoy an enlarged choice of hotels through the alliance.
