The sensational Shanghai Fashion Week has definitely established itself as one of the trendiest events in Shanghai. With the firm support of the municipal government of Shanghai, the professionally reputed organizers of this extravaganza have made it their objective to enhance the progress of the domestic fashion related industry through the activities of the fiesta.

With its emphasis on featuring a wide range of the available fashion riches and a focus on genuine creativity, the Fashion Week intends to identify and promote the diverse talents of creative fashion designers. The various techniques of the trade and the representation of various cultures are made possible through the collection and release of information relating to the industry and professional research in the sphere.

Naturally the show draws on the major events in the arena including the influences of Milan, Paris, London, Tokyo and New York, but these traditional features have been combined and blended with the highlights of the local fashion industry. The organizers and sponsors have successfully attempted to foster the development of potentially world class fashion brands, particularly in the Shanghai area.

There has been no lack of international glamour at this exceptional event with world renowned designers such as Jean Paul Gaultier, Sonia Rykiel and Vivienne Westwood having participated at previous instances of the Shanghai Fashion Week. 

Shanghai has acquired a reputation as a fascinating city to explore, with its blend of modernity and tradition. As it was occupied in the past by various foreign powers the city has a cosmopolitan feel with conventional Chinese residences, Art Deco buildings, Tudor style edifices and classically Parisian buildings combining to create a unique ambience.