For the visitor interested in shopping in Shanghai, the bustling city offers a multitude of opportunities with a mesmerizing array of merchandise on offer.

Hongqiao New World, a recently opened shopping compound, contains a variety of establishments dealing with the wholesale and retail marketing of pearls. The complex is set to attract a multitude of local and foreign visitors with its vast array of merchandise spanning a wide spectrum, from exquisite jewellery to more affordable items. However, the intention is to provide a shopping experience that will attract the upscale buyer.

The leading pearl specialists from Shanghai and beyond feature outlets at the centre, making it a delightful site for a lover of pearls. Additionally, the complex features other kinds of jewellery, including exclusive diamond and other gemstone jewellery, various items in gold and platinum, as well as jadeite jewellery and upscale decorative articles.

Overseas companies such as Hong Kong and Taiwan-based firms have been given the opportunity to feature their establishments at the centre, and renowned brand names are also given prominence at the centre. The management of the complex intends to facilitate the entry of foreign jewellery companies to the site by providing the necessary guidance and assisting foreign companies with the necessary procedures. The overall objective is to maintain a jewellery centre of the finest standard. 

In recent years, the market for quality pearls has expanded and diversified, with such specialties as South Sea, Tahitian and akoya pearls in high demand alongside Chinese freshwater pearls. Tahitian pearls in particular have experienced a rapid surge in demand. There is no doubt that the New World Pearl Market will attract pearl and jewellery enthusiasts in the years to come.