Deira City Centre, Dubai , UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, Deira City Centre created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level.

Deira City Centre encompasses over 115,000 square metres of retail space and features over 370 retail stores and services. Its entertainment facilities include Magic Planet, one of the region's most popular indoor family entertainment centres; Bowling City, CineStar Cinemas, an 11-screen cinema multiplex with 3,000 seats , as well as Bowling City  (opening soon).   The Centre also provides direct access to the 5-star City Centre Hotel & Residence, managed by Pullman; an 11-storey hotel offering 318 rooms and 112 apartments. The Centre also features the MAF Tower, an 11-storey office building.

Deira City Centre is one of the flagship malls within the Majid Al Futtaim Properties portfolio and ranks as one of the most successful shopping malls in the world. With average annual footfall traffic in excess of 20 million, Deira City Centre remains one of the region's most visited destination for both residents and tourists